As the owner of a plumbing service, you have one mission in mind when it comes to how you operate in the online space-attracting more customers and letting them know your business exists. You likely have a website for your business, and several social pages on Facebook, Twitter, and other social media platforms to allow people to find your business easily.
Any website owner has heard of the importance of search engine optimization, or SEO for short. What does this mean, and how important is it for owners of plumbing businesses to keep up with?
First off, SEO is important for any website owner, because it is one of the most important ways that people work to get organic traffic to their sites. SEO is basically the practice of working on your content to make sure it shows up at the top of search results when someone looks for a keyword relevant to your business on a search engine, such as Google.
Why is this so important? Say someone looks up “Plumbers near me.” If your SEO is on point, your business might show up at the top of the results for that person’s search, giving you free traffic to your site, and hopefully, that site visitor turning into a paying customer.
How can this help plumbers? You can use your site to turn leads into customers, without spending a dime on paid advertising through Google or Facebook. If people can find you completely organically using a search engine without having to click on an ad, then you get free business without having to pay any money on advertising. This is the main advantage to having great SEO practices for any business with an online presence, not only plumbers.
Ready to take your online presence to the next level? If you don’t have the time to sink into learning SEO for yourself, you can always get in touch with SEO for Plumbers experts who will have your back in making sure your site ranks at the top for plumbers in your area.